The global wet shave market is anticipated to grow at a CAGR of 7.5% during the forecast period (2022-2028). Wet shaving is the method of cutting off hair very close to wet skin that gives a clearer shave than the dry shaving method. The skin could be wet from warm water or from a shaving foam or gel. Thus, in general, it is a shaving type, which usually requires a cream, razor, shaving brush, and aftershave lotion. The market growth is majorly attributable to the growing number of individuals adopting corporate culture along with the rising awareness about personal hygiene and grooming. Adding to this, the high standard of living of people all over the globe coupled with the increasing disposable incomes are also likely to add to the growth of the global wet shave market during the forecast period.
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Another key trend which is likely to drive the growth of the market includes the expansion of e-commerce industry as well as the innovative razor designs launched in to the market. As a result of this, clinically proven aftershave lotions and balms are increasingly becoming popular to minimize skin damage due to the usage of the cartridges made up of iron blades. These factors are also leading to the growth of the global wet shave market.
Some key players operating in the market include Procter & Gamble, Unilever plc, and Johnson & Johnson Services, Inc., among others. The market players are eyeing on strengthening their position in the market by adopting various strategies such as mergers and acquisitions, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in June 2020, Andis Co. launched women’s dry or wet shaver products that can be reused, rechargeable, and are easily disposable.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Gender
- By Product
- By Distribution Channel
- Regions covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape: Procter & Gamble, Unilever plc, and Johnson & Johnson Services, Inc., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Wet Shave Market Report by Segment
By Gender
- Male
- Female
By Product
- Disposable Razors
- Non-Disposable Razors
By Distribution Channel
- Hypermarkets
- Supermarkets
- Independent Retailers
- Others
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