The Western Europe e-commerce retail market is growing at a considerable CAGR of around 26.7% during the forecast period (2021-2027). The market growth is mainly augmented by a rise in internet users, an increase in online sales convenience of mobile e-commerce, and incremental trust in the logic of online purchases. According to Ecommerce Europe, there were more than 100,000 companies in Europe who are selling their products and services to customers online. The European Commission supports cross-border e-commerce for small and medium enterprises with standardized contract and consumer rules for providing more efficient and affordable parcel delivery. Moreover, the direct channel of distribution enables the e-commerce companies to cut costs compared to local retailor which results in increased sales. The Western European e-commerce sector has continuously improved itself over the last few years owing to the growing consumer confidence, as people prefer online purchasing to fulfill their requirements.
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In addition to this, Western European countries have smooth road connectivity and logistics systems for promoting the growth of e-commerce retail. The region has smooth inter-country exchange of goods and along with the supportive government policies, the e-commerce retail market has shown significant growth across the region. However, the high cost of logistics and reverse logistics for the transfer of products and goods and expensive workforce are some of the constraints that are estimated to challenge the growth of the market in the forecast period. Most of the companies in the region face problems like high expenditure on employees, logistics, transport, delivery, and so forth, and the challenge of high cost for return and replacement of the products. Conversely, utilization of AI for personalized offers and recommendations, the rise of progressive web apps, and advancement in technologies are estimated as opportunities for the market players. However, Brexit had changed lots of regulations within the UK and other European Union countries that had restrained the effective market growth in the region.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Western Europe E-Commerce Retail Market by End-Users
- Business to Consumer
- Business to Business
- Customer to Customer
Western Europe E-Commerce Retail Market by Products
- Electronics
- Fashion
- Books and Magazines
- Home Decor
- Healthcare
- Automobile
- Sports
- Beauty and Personal Care
- Kitchenware
- Others
Western Europe E-Commerce Retail Market by Device Used
- Smartphone
- Tablets
- Personal Computer
Regional Analysis
- Russia
- Germany
- United Kingdom
- France
- Italy
- Rest of Western Europe
Company Profiles
- Alibaba Group Holding Ltd
- Apple Inc.
- Auchan Retail International S.A.
- Carrefour Group
- Ceconomy AG
- DHL International GmbH
- Dixons Carphone plc
- Etsy, Inc.
- FedEx Corp.
- J Sainsbury plc
- John Lewis Plc.
- Marks and Spencer Group plc
- Next plc
- Ocado Group
- Otto GmbH & Co KG
- co.uk.,
- SEKO Logistics
- Tesco plc
- Wildberries
- Zalando SE
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the Western Europe e-commerce retail market based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where in the market.
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