Water purifier market is anticipated to grow at a CAGR of 10.5% during the forecast period (2023–2030). The growth of the market is attributed to the growing demand for growing awareness regarding diseases caused by water across the globe. The requirement for water purification devices has increased as individuals are becoming more aware of the health risks involved with drinking tainted water. Customers are becoming more aware of the significance of having access to safe and clean water for drinking. Owing to which, several major market players are focusing on developing new products to cater the demand for minerals based purifiers with filtra power technology. For instance, in October 2022, HUL’s Pureit launched its new line, the Pureit Vital Series, a line of RO + UV + Minerals based water purifiers with Filtra Power Technology, that is proven to get rid of diseases, pesticides, and hazardous materials such as industrial chemicals. It additionally delivers safe drinking water.
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The global water purifier market is segmented by product type, and distribution channel. Based on the product type, the market is sub-segmented into point-of-use filters, under the counter filters, counter top filters, pitcher filters, faucet-mounted filters, and others. Furthermore, based on distribution channel, the market is sub-segmented into online, and offline. Among the product type, the pitcher filters sub-segment is anticipated to hold a considerable share of the market owing to the rise in purifiers that remove dissolved particles, toxic substances, and pesticides in addition to bacteria. As a result of a rise in cases of water-based sickness, consumers are now more aware about the health risks associated with contaminated drinking water.
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- Market Coverage
- Market number available for – 2024-2030
- Base year- 2023
- Forecast period- 2024-2030
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Water purifier Market Report Segment
By Product Type
- Point-of-use Filters
- Under the Counter Filters
- Counter Top Filters
- Pitcher Filters
- Faucet-Mounted Filters
- Others (Ceramic Filters, And Ion Exchange Filters)
By Distribution Channel
- Online Retail
- Offline Retail
Global Water purifier Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global water purifier market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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