The US toothpaste market is anticipated to grow with a considerable CAGR of 5.8% during the forecast period. Toothpaste can aid in addressing various dental concerns such as sensitive teeth, whitening, early tooth decay, and gum disease issues. The toothpaste available in the country is mostly certified by the American Dental Association (ADA) which ensures the quality of toothpaste sold in the US. The high awareness of regular preventive care in order to reduce the chance of serious dental health issues is driving the toothpaste market in the country. The innovation in flavors of toothpaste apart from regular mint flavors such as bacon, banana, basil, bubble gum, toffee, honey, lemon, peach, and many more tastes is also aiding the adoption of toothpaste in the country.
Furthermore, the trend of organic products is also pacing off in the country and toothpaste brands are also embracing such trends. Organic toothpaste tends to be paraben-free, sulfate-free does not contain Sodium Lauryl/Laureth Sulfate and has no artificial or synthetic colors or flavors, or sweeteners. This category of organic toothpaste is anticipated to aid significantly in the overall growth of the toothpaste market during the forecast period.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product
- By Distribution Channel
- Competitive Landscape- Colgate-Palmolive Co., GlaxoSmithKline plc, Johnson & Johnson, Procter & Gamble Co., and Unilever plc
US Oral care Market Report Segment
By Product
- Sensitivity
- Whitening
- Children’s
- Herbal
- Others
By Distribution Channel
- Online Channel
- Offline Channel
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Company Profiles
- Amway Corp.
- Church & Dwight Co., Inc.
- Colgate-Palmolive Co.
- Fresh, LLC
- GlaxoSmithKline plc
- Hain Celestial Group, Inc.
- Johnson & Johnson
- Procter & Gamble Co.
- Ultradent Products Inc.
- Unilever plc
- Young Dental
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