The US rice protein market is anticipated to grow at a CAGR of 5.7% over the forecast period. The key factors that drive the growth of the market include a wide range of properties possessed by the rice protein and owing to this, increased adoption of these proteins among the consumers.
Besides, the increased demand for beauty and personal care products along with the rising awareness regarding cruelty-free beauty products are further enhancing the adoption of rice protein in cosmetics and beauty care products. Moreover, increased emphasis on embracing natural substitutes including plant-based personal care products is in turn, driving the growth of the rice protein industry over the forecast period.
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Besides, social media accounts and beauty blogs are also promoting the benefits of going chemical-free which have positively promoted the use of the vegan cosmetics market, which in turn has impacted positively towards the rice protein market growth. The health benefits possessed by the rice protein include rich in vitamin E, starch substances, ferulic acid, amino acids, and allantoin which plays a vital function in maintaining the good health of the body and skin. These proteins have also been widely used as an additive to foods, beverages, and cosmetics which beneficial for both skin and hair.
Further, rice is a mild material owing to which it can also be used by or sensitive or allergy-prone individuals. Hence, such benefits and properties possessed by the rice protein are likely to enhance the growth of the US rice protein market over the forecast period.
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Market Coverage
- Market number available for – 2019-2026
- Base year- 2019
- Forecast period- 2020-2026
- Segment Covered- By Form and By End-Use Applications
- Country Covered- US
- Competitive Landscape- AIDP Inc., Axiom Foods Inc., NOW Health Group, Nutrition Resource Inc., and RiceBran Technologies
Key questions addressed by the report
- What is the market growth rate?
- Which segment dominates the market in base year?
- Which segment will project fastest growth in the market?
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
US Rice Protein Market – Segmentation
By Form
- Isolates
- Concentrates
- Hydrolysates
By End-Use Application
- Food & Beverage
- Animal Feeds
- Pharmaceutical
- Cosmetics
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