The US hair care market is anticipated to grow significantly at a CAGR of 3.7% over the forecast period (2021-2027). The rise in trend of healthier living, exposure to reliable information, and increase in awareness about products and services through social media platforms and digital media are educating the consumers regarding the benefits of these products. Furthermore, the rising preferences of consumers for easy-to-use and at-home beauty devices will accelerate the market growth of hair care products in the country. The market of at-home beauty and hair care devices is growing rapidly owing to the increasing availability of home-use solutions and remedies. The younger generation of the country is much more inclined towards the usage of personal care products to maintain their look and appearance.
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The key trend driving the hair care market in the US is the presence of major market players. The key market players include Procter & Gamble Inc., The Estee Lauder Companies Inc., Amway Corp., Coty, Inc., Aveda Corp., Conair Corp., Combe, Inc., Revlon, Inc., and Church & Dwight Co., Inc. among others. Further, the companies are inclined towards making various investments catering to stay competitive in the market. For instance, in June 2020, Coty, Inc. announced the receipt of investment from the KKR brand of around $2.5 billion in cash and a 40% stake from Wella. The transaction disclosed is Coty’s return to profit in quarter 1, 2021. In December 2020, the invested its majority stake in professional and retail hair care business including Wella, OPI, Clairol, and ghd brands to KKR. With this investment, the company’s economic net debt stands below $4.0 billion in the quarter1 of the year 2021.
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Market Coverage
- The market number available for – 2020-2026
- Base year- 2020
- Forecast period- 2021-2027
Segment Covered
- By Product Type
- By Distribution Channel
Country Covered
- The US
- Competitive Landscape- Kao Corp., L’oreal S.A., The Procter & Gamble, Inc., Unilever Group, Johnson & Johnson Services, Inc., Revlon, Inc. Oriflame Holding AG, Shieseido Co. Ltd, Amway Corp., and Deciem Beauty Group Inc.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
Ø Deviation from the pre-COVID-19 forecast
Ø Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Hair Care Market – Segmentation
By Product Type
- Shampoo
- Conditioner
- Hair Oil
- Hair Colorants
- Hair Styling Products
- Others (Waxes, Paste, Mousses, Hair Treatment Products)
By Distribution Channel
Offline
- Supermarket/Hypermarket
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
Online
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
