US Hair Care Market Will Generate Record Revenue by 2031

The US hair care market is projected to grow at a modest CAGR of 3.7% during the forecast period. The key aspect that drives the growth of the market includes the rising demand for various hair styling, hair colorant, and hair regrowth products. The young population in the region is constantly aware and conscious about several hair care offering such as hair growth, which is driving the growth of hair care market in the US. For instance, in July 2020, according to the America Hair Loss Association, hair loss starts at the age of 35 with around 40% loss rate among women and men. In addition, approximately 50% population in the US is aged above 35years, as per the World Census Report 2020. Furthermore, the rising trend of healthier living is anticipated to improve the quality of life coupled with increase in end-user preference towards various personal care and beauty products, will increase the expenditure on such products. According to the Bureau of Labor Statistics in the US, the average annual expenditure on hair care products had witnesses a growth rate of 8.0% from 2016-2020, that is per consumer.

The US hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channel and online channel. The offline channel further includes supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others. Among the product type, the shampoo segment is expected to grow considerable owing to various product innovations such as dry shampoo. Dry shampoo is a relatively new product on the market which coats the hair in an oil-absorbing powder to give the hair a fresher and cleaner appearance without the use of water.

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Market Coverage

  • The market number available for – 2023-2031
  • Base year- 2023
  • Forecast period- 2024-2031

Segment Covered- 

  • By Product Type
  • By Distribution Channel

US Hair Care Market Segmentation

By Product Type

  • Shampoo
  • Conditioner
  • Hair Oil
  • Hair Colorants
  • Hair Styling Products
  • Others (Waxes, Paste, Mousses, Hair Treatment Products)

By Distribution Channel

  • Offline
  • Supermarket/Hypermarket
  • Convenience Stores
  • Specialty Stores
  • Pharmacies/ Drug Stores
  • Online

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Company Profiles 

  • Amway Corp.
  • Aveda Corp.
  • Avon Products, Inc.
  • Church & Dwight Co., Inc.
  • Combe, Inc
  • Conair Corp.
  • Coty, Inc.
  • Deciem Beauty Group Inc.
  • Goody Products, Inc.
  • Johnson & Johnson Services, Inc.
  • L’oreal S.A.
  • MONAT Global Corp.
  • Natura International, Inc.
  • Procter & Gamble Co.
  • Redken
  • Revlon, Inc.
  • Unilever plc
  • Vogue International LLC
  • Wella Operations US LLC

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