The US gummy vitamins market is anticipated to grow significantly at a CAGR of 7.1% over the forecast period (2021-2027). The key aspect that drives the growth of the US gummy vitamins market includes the increasing consumption of dietary supplements by consumers across the country. For instance, in 2019, a CRN survey reported a potential use of multivitamins (58.0%), followed by Vitamin D (31.0%), Vitamin C (28.0%), and Protein (21.0%) in the US. Under the law of the Dietary Supplement Health and Education Act (DSHEA), dietary supplement manufacturers make sure the safety of the dietary supplement products.
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Another factor that drives the growth of the market includes the rising prevalence of various chronic diseases across the country. For instance, diabetes; as per the American Diabetes Association, in 2018, 34.2 million Americans, or 10.5% of the population, were living with diabetes in the US. There is also increased awareness regarding one’s health and the consumption of dietary supplements across the country. Millennials are significantly aware of their health and prefer to consume nutritional foods and supplements to meet their adequate nutrition requirements. Therefore, the rising number of millennials is the major factor that is accelerating market growth in the country.
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Market Coverage
- Market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
- Segment Covered- By Category and Product Type
- Country Covered- the US
- Competitive Landscape- Pfizer Inc., Bayer AG, Church & Dwight Co. Inc., Reckitt Benckiser Group Plc, and Amway Corp. among others
Key questions addressed by the report
- What is the market growth rate?
- Which segment dominates the market in base year?
- Which segment will project fastest growth in the market?
- How COVID-19 impacted the market?
- Recovery Timeline
- Deviation from pre-COVID forecast
- Most affected segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
US Gummy Vitamins Market – Segmentation
By Category
- Prenatal
- Kids
- Adults
By Product Type
- Single Vitamin
- Vitamin C
- Vitamin D
- Biotin
- Others
- Multi-Vitamin
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