The dynamic shift towards the non-alcoholic beer is the major factor accelerating the growth of the market. High awareness regarding the health benefits of alcohol-free beer has led its adoption in the country. Non-alcoholic beer contains antioxidants and is rich in taste and flavor, which makes it an increasingly consumed beer in the country. Market players have also conducted some initiatives to increase sales of their non-alcoholic beer brands. For instance, Miller introduced Sharp’s in the US, with the tagline, Keep Your Edge.
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These kinds of initiatives support to increase the brand impact on US consumers, which accelerated the sale of non-alcoholic beer brands in the country. Microbreweries have been continuing to establish their space in the US beer market by targeting millennial consumers. As a result, the major manufacturers of non-alcoholic brands are expanding the range of their products in the US to maintain their competitiveness. For instance, in February 2019, Natural Light launched refreshing new strawberry lemonade beer, Naturdays. Anheuser-Busch designed Naturdays keeping whole day refreshment in mind. The company declared that this beer will be available across the US. Therefore, the rising launches of fruit-flavored non-alcoholic brands to cope up with the changing behavior of consumers is contributing to the growth of the market.
Scope of the US Fruit Beer Market
Market Coverage
- The market number available for 2019-2026
- Base year- 2019
- Forecast period- 2020-2026
- Segment Covered- By Flavor and Distribution Channel
- Competitive Landscape-Anheuser-Busch InBev, Abita Brewing Co., FIFCO USA, Shipyard Brewing Co., and The Boston Beer Co.
Key Developments in the US Fruit Beer Market
- In November 2019, Jester King launched More Dots-barrel aged wild ale refermented the blend with 2,000 pounds of black currants from Samson Farms in Everson, Washington. Later when the refermentation of fruit reached complete dryness, the company packaged the beer into kegs and bottles for natural conditioning/refermentation. It contains 5.8% alcohol by volume (ABV).
- In August 2019, Anheuser-Busch InBev acquired Platform Beer, the US-based brewery company. Under the acquisition, Platform will be integrated into the Anheuser-Busch Brewers Collective unit, which involves a dozen craft beer partners. The platform produces barrel-aged beers, fruit ales, seasonal beverages, sour beer, ciders, and a range of hard seltzer. The acquisition will diversify the product portfolio of Anheuser-Busch InBev and will further strengthen its position in the US beer market.
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US Fruit Beer Market-Segmentation
By Flavor
- Peach
- Raspberry
- Apricot
- Cherry
- Apple
- Blueberry
- Others
By Distribution Channel
- Online
- Offline
Company Profiles
- Abita Brewing Company
- All Saints Brewing Co.
- Allagash Brewing Co.
- Anheuser-Busch InBev
- Bell’s Brewery, Inc.
- FIFCO USA
- Joseph James Brewing Co.
- Molson Coors Beverage Co.
- New Glarus Brewing Co.
- Shipyard Brewing Co.
- Sixpoint Brewery
- The Boston Beer Co.
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