The US event management service market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022-2028). Event management is project management for the creation and development of small or large-scale corporate and personal events such as festivals, conferences, ceremonies, weddings, formal parties, and concerts, among others. The major factor expected to drive the US event management service market is the rising adoption of new emerging technologies such as smartphones, AI, and cloud platforms in the US for event management. Furthermore, increasing demand for enhanced and efficient management of events in the country has led to partnerships between companies in the market and event organizers and investing heavily in organizing events which further supports the US event management service market to grow further during the forecast period. For instance, in September 2021, Cvent Holding Corp. entered into a partnership with Federal Conference. Further, the company said that the collaboration focuses on providing a distinct opportunity for the corporate, association, and government users to directly tackle the power of Cvent’s best-in-class event management and services along with Federal Conference’s experienced team of industry-certified event management experts.
Some major players in the market include Eventbrite, LiveStyle, Inc., and Live Nation Entertainment, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in June 2019, Cvent Holding Corp. announced the acquisition of DoubleDutch for mobile event technology. Further, the company added that the acquisition has made DoubleDutch company order to deliver its innovative technology solutions for event organizers including world-class mobile event applications. In additon, in March 2020, Aventri, Inc., entered into a partnership with three digital event solutions companies namely Intrado Digital Media, Digitell, and Evia for providing virtual events. Further, the company added that they provide different approaches in the events industry to assist companies that have been impacted by the COVID-19 and the company supports all event planners and customers with the option to change their events into a virtual platform.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Revenue Source
- By Application
- Competitive Landscape- Eventbrite, LiveStyle, Inc., and Live Nation Entertainment, Inc., among others.
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US Event Management Service Market Report by Segment
By Type
- Corporate Events
- Association Events
- Non-Profit Events
- Music Concert
- Others
By Revenue Source
- Ticket Sale
- Sponsorship
- Others
By Application
- Individual User
- Corporate Organization
- Public Organization
- Others
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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