The US baby care products market is projected to grow at a CAGR of 4.9% during the forecast period. The key factors that drive the growth of the market include the wide presence of key players coupled with the availability of a broad range of innovative products provided by them. Rising baby health concerns, premiumization, improving disposable incomes, a shift in preferences of baby care products are some other factors that substantially contributes to the US baby care products market growth. Majorly products such as baby diapers, baby food & beverages, nutritional supplements are some of the key products that gain traction in the market.
The US baby care products market is segmented on the basis of product type and distribution channels. Based on the product type, the market is segmented into baby food & beverages, cosmetics, toiletries & fragrances, and others. Cosmetic products include skincare, haircare, and bath care products. While toiletries & fragrances include disposable diapers, training nappy, and baby wipes. Other products include oral care such as toothbrush and toothpaste. Based on the distribution channel, the market is bifurcated into retail & supermarket, and online platforms.
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US Baby Care Products Market Segmentation
By Product Type
- Baby Food & Beverages
- Cosmetics
- Toiletries & Fragrances
- Others
By Distribution Channel
- Retail & Supermarkets
- Online Platform
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Company Profiles
- Avon Products Inc.
- Overview
- Avon Products Inc. Baby Care Products Landscape
- Recent Developments
- Beiersdorf AG
- Galderma Laboratories L.P.
- Henkel AG & Co. KgAA
- Johnson & Johnson Services Inc.
- Kimberly-Clark Corp.
- Laboratoires Expanscience, Inc.
- Nuby Inc.
- Nestle S.A.
- Noodle & Boo, LLC
- Procter & Gamble Co.
- The Clorox Co.
- Unilever United States, Inc.
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