UK fruit beer market is estimated to grow at a CAGR of 4.0% during the forecast period. Significant focus on the production of fruit beer and potential health awareness regarding the benefits of fruit beer are some pivotal factors contributing to the growth of the market. Several UK brewers are engaged in the development of delicious fruit beers, ranging from sour to sweet. Sour styles, including Burning Sky and Berliner Weisse, are some fruity additions, in which raspberries and cherries act as flavor ingredients that naturally augment the sharpness developed by wild fermentation. St Peter, Brewdog, and Magic Rock are some crucial fruit beer manufacturers in the country, that offers a wide range of fruit beer versions.
The market is segmented based on flavor and distribution channel. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. The online distribution channel is estimated to witness the fastest growth during the forecast period, owing to the increasing preference for online shopping in the country. As per the Eurostat, in 2019, the proportion of individuals using the internet was 96%, of which 87% purchased online. Due to the COVID-19 pandemic, UK e-commerce sales were increased from 30.1% in April 2020 to 32.8% in May 2020. Due to the temporary closure of most of the offline retail stores, people relied on online platforms to meet their daily needs. This, in turn, is expected to increase the sale of fruit beer through online platforms.
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UK Fruit Beer Market-Segmentation
By Flavor
- Peach
- Raspberry
- Apricot
- Cherry
- Apple
- Blueberry
- Others
By Distribution Channel
- Online
- Offline
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Company Profiles
- Alphabet Brewing Co.
- Anheuser-Busch InBev
- Belleville Brewing Co
- BrewDog
- Carlsberg Breweries A/S
- George Bateman and Son Ltd.
- Green Duck Brewery Co.
- Heineken N.V.
- Jubel Ltd.
- Kirin Holdings Co., Ltd.
- Siren Craft Brew
- St Peter’s Brewery Co. Ltd.
- The Wild Beer Co.
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