The global toothpowder market is anticipated to grow at a CAGR of 5.5% during the forecast period. The growing demand for natural-based toothpowder is expected to hold a significant market share during the forecast period. The factors such as increasing demand for natural products due to growing awareness regarding oral hygiene coupled with no side effects on teeth are expected to accelerate the market growth during the forecast period. For instance, Olgani Probiom, South Africa’s first toothpaste and toothpowder formulated with probiotics, has been launched in South Africa. The Organic Probiom is the all-natural toothpaste and tooth powder containing live probiotics, prebiotics, and a carefully selected range of active, edible ingredients which is the latest innovation from Olgani Naturals, manufacturers of natural, premium oral care. Olgani Probiom contains Olgani’s signature Prebio+ care blend of prebiotics to help maintain and nourish a healthy microbial balance.
The growing usage of social media platforms is promoting growth in the market during the forecast period. The market players are adopting social media strategies to drive home messages about dental hygiene and white teeth which is contributing to the growth of the market during the forecast period. For instance, Colgate India has been in the business of pushing people into taking care of their oral health and dental hygiene for several years now. Over time, they have transitioned from using television to air white smiles and put forth questions about salty toothpaste to creating the digital infrastructure for virtual dentistry, helping people get video consults amidst the pandemic. Though they have been on social media platforms too, Colgate India began posting more, infusing a fresh breath into their communication — as an attempt to reach more people. Furthermore, according to Qoruz, Colgate India have quite good engagement on Facebook and Instagram. Thus, the adoption of these strategies is propelling the toothpowder market over the forecast period.
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Market Coverage
- The market number available for – 2022-2030
- Base year- 2022
- Forecast period- 2023-2030
Segment Covered-
- By Type
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including Colgate-Palmolive Co., Smiles Powder UK Ltd., Unilever plc, Uncle Harry’s Natural Products, and HAPPY Tooth Powders among others.
Toothpowder Market Report Segment
By Type
- Natural
- Synthesis
By Distribution Channel
- Online
- Offline
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Toothpowder Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Aspire Colorado, LLC
- Banyan Botanicals
- Colgate-Palmolive Co.
- Dabur India Ltd.
- Dirt Don’t Hurt
- Ginger’s Coconut
- Eco-DenT
- Georganics
- HAPPY Tooth Powders
- Patanjali Ayurveda Ltd.
- Primal Life Organics
- Smiles Powder UK Ltd.
- The Clay Cure
- Uncle Harry’s Natural Products
- Unilever plc
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