The global Virtual Reality (VR) market is growing at a significant CAGR of 18.0% during the forecast period (2024-2031). The market growth is driven by the increasing demand for VR technology in interactive video games, movies, and television series. Additionally, the use of VR in training, education, defense, and healthcare industries is contributing to the market growth. Moreover, the investments by the key players are driving growth.
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The global VR market is segmented by components (into hardware and software), by systems (into non-immersive VR, semi-immersive VR, and fully immersive VR), by application (into entertainment, gaming, tourism, automotive, training and education, defense, and healthcare), by device (into head-mounted display, gesture-tracking device, and projectors & display wall ), and by geography (into North America, Europe, Asia-Pacific, and Latin America and the Middle East and Africa).
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Market Dynamics
The hardware component segment is estimated to have the largest market share attributed to the rapid penetration of smartphones, tablets, and other digitally advanced electronic devices. The growing usage of VR headsets in commercial applications and amusement and theme parks is additionally offering novel opportunities to market players.
Asia-Pacific is expected to witness significant growth during the forecast period. The rising developments in VR technology in the region are driving growth. China is the largest contributor to the regional market growth, as it is the foremost distributor of Head-Mounted Display (HMDs). Additionally, the increasing government initiatives boost the market growth in the region.
The major players in the global VR market include Apple Inc., Baofeng Mojing, Facebook Technologies, LLC., Google, HTC Corp, Microsoft (hololens), Niantic, Inc., Samsung, Sony Corp., Unity Technologies, Zeiss international, and others. The market players are contributing significantly to the market growth by the adoption of various business strategies, such as product development, mergers and acquisitions, partnerships, and more.
Recent Developments
- In May 2024, Sony and Siemens announced the launch of a virtual reality headset for the industrial metaverse focus of Siemens. The product is integrated with Siemens’ engineering design platform NX and will be expanded to its other products.
- In June 2023, Apple unveiled its virtual reality headset, called ‘Vision Pro’. The product is designed for developers of video games and other applications, rather than the general public.
- In November 2023, Samsung Electronics Co., Ltd. launched Samsung Space Tycoon (Space Tycoon). It is a virtual playground built inside the global metaverse platform Roblox. The users can create and play games and share experiences using Samsung Electronics’ products together with alien characters in space, taking design and functionality cues from the business simulation ‘tycoon’ genre.
- In December 2022, Audi announced the launch of its virtual reality holoride, at CES 2023. The product will allow the visitors to experience rides in the rear of an Audi e-tronand e-tron The Audi Hub at the Waldorf Astoria will be their starting point.
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