The global teeth whitening products market is anticipated to grow at a CAGR of 5.2% during the forecast period. Several product innovations in the market such as the development of teeth whitening products with natural and herbal ingredients are likely to come up as a prospective driver for the growth of the global teeth whitening products market. Key players in the market are offering a wide range of natural choices to meet consumers’ specific oral care needs. For instance, in March 2022, Alacer Corp., a subsidiary of GlaxoSmithKline (GSK) announced the launch of Natean, an eco-conscious oral healthcare brand providing nature-inspired toothpaste that delivers essential oral care benefits. Natean expertly blends with the goodness of science and nature in an oral care brand, resulting in a range of consciously crafted and innovative products. Moreover, each toothpaste in the Natean line comes in sustainable packaging materials, minimizing the impact on the planet. The Natean line offers four toothpaste varieties: Natean Clean + Whiten Fluoride-Free Clean Mint, Natean Clean + Whiten with Fluoride Clean Mint, Natean Clean + Whiten Charcoal Fluoride-Free Clean Mint, and Natean Clean + Sensitivity Relief with Fluoride Soothing Mint.
Moreover, in recent times, the popularity of activated charcoal whitening toothpaste and powders has grown which is further supporting the growth of the market. For instance, in January 2019, Hello Products expanded its naturally friendly range of best-selling Activated Charcoal products, providing consumers with access to three new, naturally irresistible Activated Charcoal Epic Whitening Toothpastes, as well as new Activated Charcoal Infused Floss.
Further, in February 2019, Tom’s of Maine introduced two new product innovations with the launch of activated charcoal toothpaste and sea salt toothpaste and sea salt mouthwash. The Activated Charcoal Toothpaste is gentle charcoal toothpaste with an enamel-safe formula that whitens teeth by removing surface stains and freshens breath with natural peppermint flavor. The Activated Charcoal Toothpaste comes in both fluoride- and fluoride-free variants and does not contain SLS, artificial flavors, sweeteners, colors or preservatives.
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Market Coverage
- The market number available for – 2022-2030
- Base year- 2022
- Forecast period- 2023-2030
Segment Covered-
- By Product
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape – Unilever plc, Johnson & Johnson Services, Inc., Colgate-Palmolive Co., GlaxoSmithKline plc., and Proctor & Gamble Co.
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Teeth Whitening Products Market Report by Segment
By Product
- Whitening Toothpaste
- Whitening Gels and Strips
- Teeth Whitening Devices
- Whitening Dental Floss
- Whitening Rinses
- Others
By Distribution Channel
- Online Sales
- Offline Sales
Teeth Whitening Products Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Beaming White, LLC
- Brodie & Stone International plc
- Cavex Holland BV
- DaVinci Teeth Whitening
- Dentsply Sirona Inc.
- Evonik Industries AG
- Global Dents Inc.
- GLO Science LLC
- GoSmile, LLC
- Hello Products, LLC
- Henkel AG & Co. KGaA
- Himalaya Wellness Co.
- Kulzer GmbH.
- Pearl Drops (Church & Dwight (Australia) Pty Ltd)
- Smile Lab Sweden AB
- Sunshine Health Products, Inc.
- Supersmile
- Ultradent Products, Inc.
- WHITEsmile GmbH
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