Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found. Customer Data […]
Tag Archives: Customer Data Platform Market
Customer Data Platform (CDP) is a marketer-based management system. It creates a persistent, unified customer database that is accessible to other systems. CDPs also compete with data quality and management tools used by IT departments to build enterprise data warehouses and with marketing agencies that build and maintain databases for their clients, the report found. Customer Data […]