The global STEM toys market is estimated to record a substantial CAGR of 7.1% during the forecast period (2024-2031). Over the past decades, toys have become a resourceful learning source. In addition, it has also played a crucial role in the development of a child’s mental health and wellbeing. Irrespective of the geography or demography, the market for educational toys is expected to enhance in terms of growth in the upcoming years as parents rely on toys that can promote edutainment than entertainment. China being the largest manufacturer and exporter, demands are expected to rise in developing economies of Asia Pacific region.
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Apart from movies, TV and fictional characters have impacted the fragmentation of content viewing by kids. YouTube and other social media have widened the scope and opened the gates to a greater array of TV contents, brands and products. This can greatly shape the level of licensing in the STEM toys market, especially in the robotics and science segment. Further, the level of technology implementation has substantially gone up over the decade. It has also become the tool for justifying the higher price points of toys that can be more common in electronics, educational and outdoor toys. As children grow up, the preference for toys changes rapidly, and so does the toy market to comply with their ever-changing needs and demands.
Further, the impact of COVID-19 in early 2020 has enforced home learning where the sales and potential for learning toys witnessed an increase in the demand. Furthermore, the rising scope for STEM based professions and the booming robotics sector are also stimulating market growth.
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Market Coverage
- Segment Covered- by Age Group, Category, and Distribution Channel
- Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
- Competitive Landscape- Hasbro, Inc.; Learning Resources Ltd.; LEGO System A/S; Mattel; and Melissa & Doug
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominates the market in base year?
- Which segment and region will project fastest growth in the market?
- How COVID-19 impacted the market?
o Recovery Timeline
o Deviation from pre-COVID forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global STEM Toys Market Report Segment
By Age Group
- 0-3 Years
- 3-8 Years
- 8-12 Years
- 12+ Years
By Category
- Science
- Technology
- Engineering
- Mathematics
By Distribution Channel
- Online
- Offline
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