The global social networking platform market is anticipated to grow at a considerable CAGR of 27.5% during the forecast period (2023-2030). Artificial intelligence plays a game-changing role in many aspects of our lives and the social networking platforms as well. According to Statista, the number of active social networking platform users worldwide was 4.26 billion as of 2021, along with such growth in social platform users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media platforms and social media landscape is one of the areas where this impact is most evident. From automatic content moderation and personalized recommendations to the ads we watch and beyond, AI is reshaping the way we interact and connect online.
Generative AI has been one of the most exciting trends that uses text-to-image, image-to-video, image-to-image and other varieties of algorithms to create unique content like images, video, music and text. Social media platforms, such as Twitter, Facebook, Instagram and LinkedIn, use AI for content moderation. These platforms also use AI in other areas, such as Instagram, which enables users to create and share stickers. For example, Snapchat uses video filters to create effects on a user’s face. Snapchat also released a generative AI chatbot powered by ChatGPT’s technology called My AI. Users can chat with My AI for recommendations, to answer questions or to complete other tasks similar to ChatGPT. LinkedIn uses AI to help hiring teams write job descriptions. As another example, Instagram uses AI to filter spam and uses deep analytics for text to detect and delete posts with hate speech or that promote cyberbullying. Instagram also uses AI tools to target advertising to users.
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Market Coverage
- The market number available for – 2022-2030
- Base year- 2022
- Forecast period- 2023-2030
Segment Covered-
- By Type
- By Application
- By Service
- By End Users
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- includes ByteDance Ltd., LinkedIn Corp., Meetup, Meta Platforms Inc., Quora Inc., Snap Inc., Telegram Group Inc., and Ask.fm among others.
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Social Networking Platform Market Report Segment
By Type
- Advertising
- In-app purchase
- Paid apps
By Application
- Entertainment
- Commercial
- Other Applications (Shopping and Travelling)
By Service
- Social Networking
- Microblogging
- Instant Messaging
- Photo Sharing Networks
By End Users
- Personal
- (Small Medium Enterprises) SMEs
- Large Enterprises
Social Networking Platform Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- fm
- Discord Inc.
- Flickr
- Google+
- Koo Bombinate Technologies Pvt. Ltd.
- LinkedIn Corp.
- Myspace LLC
- Nextdoor Holdings Inc.
- Pinterest Inc.
- Reddit Inc.
- SlideShare
- Snap Inc.
- Telegram Group Inc.
- Tencent QQ
- TikTok
- X Corp.
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