The global Smart TV Market is anticipated to grow at a considerable CAGR of 17.8% during the forecast period. Smart TV is a new generation TV with advanced technology. The smart TV can connect to the internet and comes with built-in apps. There is a variety of Smart TVs available with various features that include Amazon Fire TV Edition, Android TV, Roku TV, SmartCast, and Tizen among others. The Smart TV has their variety of voice assistants and a variety of features such as internet capabilities or a set-top box for television that provides advanced connectivity that is driving the growth of the market. Web browsing, playing games, watching YouTube, and using social media among others are some capturing features of smart TV. The increasing popularity of OTT and people’s preference to watch it on big screens is pushing the market growth upwards.
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Looking towards the popularity of Smart TVs major manufacturers of smart TV is launching Smart TVs with different features for instance in 2020, Samsung launched 10 new smart TV models that include 4K UHD, FHD and HD Ready TVs on Amazon, Flip kart and Samsung official online store. Xiaomi Mi launched 55-inch QLED TV 4K smart TV with HDMI 2.1 Moreover, rising disposable income and purchasing power are pushing the demand for smart TV. The rising internet penetration across the globe is one of the main reasons that are driving the growth of the smart TV market across the globe. However, the high cost of smart TV is one of the major factors that may restrain the growth of the smart TV market.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
Segment Covered-
- By Resolution
- By Technology
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape– Apple Inc., Hisense Co., Ltd, LG Electronics Inc., Samsung Electronics Co., Ltd, Sony Corp.
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Smart TV Market Report Segment
By Resolution
- HD Smart TV
- FULL HD SMART TV
- 4K Smart TV
- 8K Smart TV
By Technology
- LCD (Liquid Crystal Display)
- LED (Light Emitting Diode)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot Light Emitting Diode)
Smart TV Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- Advanced Micro Devices
- Apple Inc.
- Cable Television Laboratories, Inc. Google Inc.
- Haier Group Corp.
- Hisense Co., Ltd
- Hong Kong Skyworth Digital Holdings Co.,
- Intel Corp.
- Koninklijke Philips N.V.
- LG Electronics Inc.
- Microsoft Corp.
- Mirc Electronics Ltd.
- Nyxio Technologies Corp.
- Panasonic Corp.
- Samsung Electronics Co., Ltd.
- Sharp Corp.
- Sony Corp.
- TCL Corp.
- Toshiba Corp.
- Videocon Industries Ltd.
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