Smart toys are toys that incorporate interactive technology such as sensors, cameras, microphones, or connectivity to the internet. They can respond to stimuli, provide feedback, or even adapt to a child’s interactions. These toys often aim to enhance learning, creativity, and play experiences. Examples include robotic toys, educational tablets, interactive dolls, and augmented reality games.
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Technological progress in smart toys has been swift, with breakthroughs in AI, robotics, augmented reality, and IoT. These advancements empower toys to offer increasingly sophisticated interactions, such as personalized experiences and lifelike movements. For instance, AI-driven smart toys can adapt to children’s preferences, while robotics technology enables them to respond to touch and express emotions realistically. This rapid evolution enhances the play experience, making toys more engaging and immersive for children. For instance, in February 2024, Sega Toys unveiled KIMIT Ragdoll, an AI-powered robotic pet designed to mimic the behavior of a real cat. Developed in partnership with Elephant Robotics, a leading industrial robot manufacturer, this innovative creation offers lifelike movements reminiscent of a feline, including tail wagging and responding to auditory stimuli by looking upwards.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Smart Toys Market by Product
- Interactive Games
- Robots
- Educational Robots
Global Smart Toys Market by Distribution Channel
- Online
- Offline
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Funvention Learning Pvt. Ltd.
- KNEX Industries Inc.
- LeapFrog Enterprises Inc.
- MindWare, Inc.
- NeuronBasic Technology Inc
- Nurture Smart
- ROYBI Robot
- Smart Kids Toys
- Smart Toys and Games, Inc.
- Smartivity USA
- Sphero Inc.
- Tangible Play, Inc.
- Tomy Co. Ltd.
- VTech Holdings Ltd.
- WowWee Group Ltd.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global smart toys market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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