The global ready-to-drink (RTD) cocktail market is anticipated to grow at a CAGR of around 12.2% during the forecast period (2024-2031). The global RTD cocktail market is driven by the presence of major players and the introduction of new and less alcohol content RTD cocktails in the market by them. The major players operating the global RTD cocktail market include Anheuser-Busch InBev, Asahi Group Holdings, Ltd, Bacardi Ltd., Boston Beer Company, Inc, Brown-Forman Corp, Diageo PLC, among others. These major players are contributing to the market growth by launching new drinks based on customers choices and preferences. For instance, in May 2021, Bacardi has added three new variants to its namesake Real Rum Canned RTD cocktail portfolio in the US. The portfolio includes Bacardi Bahama Mama Real Rum and Mojito Real Rum available in four x35cl can packs. The third expression, Bacardi Sunset Punch, is exclusively available as part of a new six-can variety pack that also includes the Rum Punch and Mojito variants, at an SRP of $16.99. Furthermore, in May 2020, Anheuser-Busch has introduced its new hard seltzer brand-Social Club Seltzer, in three flavors: Old Fashioned with notes of blood orange, warm spices and smoky oak; Sidecar with a blend of stone fruit flavors and fresh lemon; and Citrus Gimlet which combines citrus and juniper. Each can cost around 12 ounces and contains around 7% alcohol by volume.
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Similarly, in September 2020, Asahi Soft Drink Ltd, a subsidiary of Asahi Group Holdings has introduced new Juroku cha- a traditional Japanese grain and botanical tea made up of 16 natural ingredients, in the US. Not only these players are introducing new drinks in the market but also focusing on expanding the high premiumization of cocktails along with attractive and eco-friendly canned store cocktails beverages. For instance, in October 2020, Bacardi announced that it will bottle all brands in a biodegradable material from plant-based oils, entering the race to replace petroleum-based plastic drink bottles. The bottles will be on shelves in 2023 and replace 80 million traditional plastic bottles annually. In addition, unlike crude oil-based plastic bottles that take hundreds of years to decompose, the Bacardi spirits bioplastic bottles will degrade completely without leaving behind microplastics in 1.5 years in environments including compost, soil, and fresh and seawater.
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Market Coverage
- Segment Covered-
o By Type
o By Packaging
o By Price
o By Distribution Channel
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Anheuser-Busch InBev, Asahi Group Holdings, Ltd, Bacardi Ltd., Boston Beer Company, Inc, Brown-Forman Corp, Diageo PLC, Distell Group Ltd., Halewood Artisanal Spirits, Radico Khaitan Ltd., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global RTD cocktail Market Report Segment
By Type
- Malt-based
- Spirit-based
- Wine-based
By Packaging
- Glass Bottles
- Canned
- Others
By Price
- Low
- Medium
- High/Premium
By Distribution Channel
- Online
- Offline
o Supermarket & Hypermarket
o Liquor Specialist Store
o Duty-Free Stores
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