The global ready to drink tea market is anticipated to grow at a significant CAGR of 4.9% during the forecast period. Increasing introduction of new flavours and innovations at ingredient levels in RTD tea are found to be very appealing to consumers who crave for a variety of drinks. Companies launching new flavoured teas such as peach, watermelon, citrus, cranberry, lemon, and lime to attract more customers is providing remunerative opportunities for the expansion of global ready to drink tea market. For instance, in June 2020, Teavana, a Starbucks company announced the launch of new RTD wellness craft Iced Teas in three vibrant flavours. The company introduced six new flavoured teas: defense orange cinnamon white tea, balance watermelon basil oolong tea, refresh blueberry mint herbal tea, mandarin mimosa herbal tea and lemon ginger bliss herbal tea. The new teas are made with the finest teas and botanicals, plus ingredients like ginger, turmeric, and peppermint
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The COVID-19 pandemic had a considerable impact on the growth global ready to drink tea market. The pandemic had created awareness of diet and health among consumers which accelerated the inclination towards healthier and high quality RTD teas with nutritious and herbal ingredients. RTD flavored teas with health benefits and clean labels became a primary purchase motivation for consumers. RTD tea brands with products containing ingredients such as ginger, turmeric, cinnamon, honey, lime was high in demand during the pandemic.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Global Ready to Drink Tea Market by Type
- Green Tea
- Black Tea
- Others (Herbal Tea)
Global Ready to Drink Tea Market by Nature
- Organic
- Conventional
Global Ready to Drink Tea Market by Flavor
- Fruit Flavor
- Lemon Flavor
- Spice Flavor
- Herbal Flavor
- Other Flavors (Chocolate)
Global Ready to Drink Tea Market by Packaging
- Bottles
- Cans
- Carton Packaging
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- AriZona Beverages USA, LLC
- Beam Suntory, Inc.
- Coca-Cola HBC.
- Danone S.A.
- Davidson’s Organics
- Ekaterra
- Elev8 Hemp, LLC.
- ITO EN (North America) Inc.
- Jade Monk
- Kirin Holdings Company, Ltd.
- Mighty Drinks Ltd.
- Numi Organic Tea
- PepsiCo, Inc.
- Red Diamond, Inc.
- SAINTJAMESICEDTEA
- Starbucks Corp.
- Steaz
- Talking Rain Beverage Co.
- The Republic of Tea
- Nestlé
- Zevia
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global ready to drink tea market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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