The global protein bars market is anticipated to grow at a considerable CAGR of around 6% during the forecast period. An important element that supports fitness progress is protein. Hence, consumers’ preference for opting for weight management and energy products, such as protein bars, is increased to remain fit and healthy. Due to the high nutrition levels present in them, protein bars are gaining more attention among health-conscious consumers.
Moreover, protein bars provide the ideal protein balance required for a healthy lifestyle. Additionally, consumers currently are taking supplements with meals hence, supplementing meals with bars is anticipated to increase protein intake, without adding not needed calories or carbohydrates. The ongoing fitness trends in the population of all age groups are anticipated to increase the demand for protein bars, as protein bars play an important role in providing essential nutrients and proteins that are necessary for the functioning of the body, it also helps in increasing energy levels, and enhancing muscle mass. For instance, in November 2021, General Mills, Inc expanded its product portfolio with addition of new dual-textured Nature Valley Protein Crunch bars. The protein bars are available in peanut butter and chocolate peanut butter varieties.
In 2020, Nestle S.A. launched a pea protein bar, that is a new range of its YES snack bars. It is a combination of nuts and peas, and this snack bar contains 10g of protein. The company launched these snacks in different flavors such as Almond, Peanut, and Double Dark Chocolate and Cashew, Blueberry, and Dark Chocolate. The newly launched protein bars are made of wholesome ingredients, are high in fiber, use no artificial colors or preservatives, and are a gluten-free product that is suitable for vegetarians.
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Market Coverage
- The market number available for – 2023-2030
- Base year- 2023
- Forecast period- 2024-2030
Segment Covered-
- By Type
- By Source
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- Clif Bar & Co., General Mills Inc., Glanbia Nutritionals, GNC Holdings, LLC, Inc, Mondel?z Global LLC, Kellogg Co., The Bountiful Co., Verb Energy Inc., and others.
Protein Bars Market Report Segment
By Type
- Gluten-free protein bars
- Vegetarian protein bars
- Sports nutrition bars
- Others
By Source
- Animal Protein
- Plant Protein
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialist Retail Stores
- Convenience Stores
- Online Stores
- Other
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Protein Bars Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East & Africa
Company Profiles
- AdvoCare
- Amazing Grass
- Amway Corp.
- BellRing Brands Inc.
- Betterbite Pvt. Ltd.
- Canadian Protein
- Caveman Foods
- GNC Holdings, LLC
- GoMacro, LLC
- Hormel Foods Corp.
- Naturell Pvt. Ltd.
- Nestlé S.A.
- ONE Brands LLC
- Power Crunch
- Simply Good Foods USA, Inc.
- Sirimiri Nutrition Food Products Pvt Ltd
- Stayfit Enterprize Pvt. Ltd.
- The Bountiful Co.
- The PROBAR
- Verb Energy Inc Ryse Up Sports Nutrition LLC
- WIMWI Foods Pvt. Ltd.
- Youbars
- Xterra Nutrition
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