The global programmatic advertising market is anticipated to grow at a CAGR of 30.1% during the forecast period (2023-2030). Programmatic advertising is an automated software used for automatic buying and selling of the digital advertising space. The growing adoption of smartphones coupled with the improving communication network is the key factor supporting the growth of the market globally. According to the Pew Research Center, as of May 2023, there are around 6.84 billion smartphone users across the globe. Additionally, owing to the availability of high-speed internet connectivity has further propelled the usage of smartphones. Hence, the market players are also focusing on introducing smartphone-based programmatic advertising solutions which will further bolster the market growth. For instance, in October 2020, Tech Mahindra collaborated with InMobi to develop video advertising solution, which aims to allow and push advertisers for creating advertising solutions for mobile phones.
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The global programmatic advertising market is segmented on the transaction mode, advertisement format, and enterprise size. Based on the transaction mode, the market is sub-segmented into real-time bidding, private marketplace, and automated guaranteed. Based on the advertisement format, the market is sub-segmented into desktop display, desktop video, mobile display, and mobile desktop. Further, on the basis of industry verticals, the market is sub-segmented into BFSI, automotive, healthcare, manufacturing, IT and telecommunication, and others. Among the advertisement format, the mobile display sub-segment is anticipated to hold a considerable share of the market owing to the rise in development of engaging and innovative video advertisements on mobile phones.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Programmatic Advertising Market by Transaction Mode
- Real-Time Bidding
- Private Marketplace
- Automated Guaranteed
Global Programmatic Advertising Markey by Advertisement Format
- Desktop Display
- Desktop Video
- Mobile Display
- Mobile Video
Global Programmatic Advertising Market by Industry Vertical
- BFSI
- Automotive
- Healthcare
- Manufacturing
- IT and Telecommunication
- Others (E-Commerce, Travel)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Adform
- com
- AppNexus, Inc.
- Beeswax
- Between Digital
- Centro, Inc.
- Connexity, Inc.
- DataXu Inc.
- Fluct
- IPONWEB Holding Ltd. (BidSwitch)
- MediaMath Inc.
- RadiumOne, Inc.
- Rubicon Projects Inc.
- The Trade Desk
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global programmatic advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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