The global powdered soft drink market is anticipated to grow significantly at a CAGR of 2.8% over the forecast period (2024-2031). The key companies operating in the industry are highly inclined towards the adoption of different growth strategies including capacity expansion, partnerships, mergers and acquisitions, geographical expansion, new product launch, and product innovation to remain competitive in the marketplace. For an instance, in January 2022, soft drink company Monster Beverage Corp. announced that it has acquired the Perrin Brewing Co. With this acquisition both the company will provide a full in-place infrastructure, including people, distribution, and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry. In addition, in July 2020, Neuro brands LLC has introduced a new line of powdered drink mixes. The new mix is a new version of neruoSLEEP and neuroIMMUNE beverages. In conjunction with a healthy diet, neuroIMMUNE provides a great source of vitamin D for the immune system. Further, in October 2019, Nestle expanded its partnership with New Age Beverages Corp. The deal between the company broadens New Age’s portfolio by adding Nestea powdered tea. It also expands the line with the new flavors and recipes.
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Further, due to COVID-19, people are become more health-conscious and ready to eat healthy and full nourishment drinks, to enhance their productivity and immune system. In addition to this, the demand for powdered soft drink market is expected to drive during the forecast period.
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Market Coverage
- Segment Covered-
o By Flavour
o By Packaging
o By Distribution Channel
- Competitive Landscape- The Kraft Heinz Co., Nestle S.A., PepsiCo, Inc., Kerry Group Plc., Starbucks Corp., Bemis Manfacturing Co., Campbell Soup Co., and others.
- Key questions addressed by the report
- What is the market growth rate?
- Which segment/region dominates the market in the base year?
- Which segment/region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
o Recovery Timeline
o Deviation from the pre-COVID forecast
o Most affected region/segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Powdered Soft Drink Market by Segment
By Flavour
- Mango
- Orange
- Lemon
- Apple
- Others(mixed fruit and cola)
By Packaging
- Cartons
- Pouches and Sachets
- Others
By Distribution Channel
- Online Store
- Offline Store
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