The Outbound Telemarketing is a marketing technique to develop new customers/clients and also retain the existing clients. Basically telemarketing is the direct marketing to potential customers of goods and services with the help of internet, telephone or fax. The outbound telemarketing is predominantly used in various sectors such as- financial services, IT & Telecom, Banking and Insurance, where this sector is projected to influence customers to purchase their products and services.
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The Global Outbound Telemarketing Market was anticipated to grow with the exponential market size, shares and revenues with an estimated value of $9.6 billion in the 2020 and is expected to reach $12.3 billion by 2027 with the sequential rise in the CAGR of 3.6% during the forecast period 2021-2027. Based on the product type segment, the market is further categorized as Business to Customer and Business to Business. Business to customer segment is expected to dominate the market and is estimated to reach $7.4 billion by 2027 with a CAGR of 3.1% and raise the market value of the Global Outbound Telemarketing Market. Based on the region, the Outbound Telemarketing Market is dominated by the US region, with the estimated value of $2.8 billion in 2020 with a growing CAGR of 3%.
The expansion of the Global Outbound Telemarketing Market is based on the market drivers such as- increasing global urbanization, raising digitization, increasing technological advancement, increasing sales of network and communication, and improved supply chain among the local merchants. As global urbanization increases, it will increase the demand for telemarketing with the growing technological advancement, which significantly impacts the growth of the market and raises the market value of Outbound Telemarketing. The rising trends for digitization propel the demand for digital devices, systems and operations that allow more consumers to adopt Outbound Telemarketing features. Thus, this factor is expected to raise the growth of the Global Outbound Telemarketing Market with a significant rate.
The strategies adopted by the outbound telemarketing include- lead generation, introduction, sales approach and closing the sales. Initially, the lead generation -this strategy focuses on enhancing the productivity and sales to generate potential customers; Introduction – to provide a brief and detailed introduction with the key points of product to convey a potential client to buy the product; Sales approach and closing- the sale is an end-process that includes an approach of selling the product and after the product is sold, it allows the system to close the sale by completing the payment process.
Global Outbound telemarketing Market Report Segment
By Type
o Business to Business
o Business to Customer
By Application
o BFSI
o IT and Telecom
o Consulting ( Education & Job)
o Retail
o Government
o Healthcare
o Manufacturing
o Life Sciences
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Outbound Telemarketing Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- TeleTech Holdings Inc.
- Atento S.A.
- Concentrix Corporation
- Alorica Inc.
- Arvato AG
- MarketMakers Inc. ltd.
- Convergys Corporation
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