Organic tea refers to a tea that has grown without using chemicals or pesticides in the whole growing and processing journey. The global organic tea market is projected to grow at a significant CAGR of 7.6% during the forecast period. The key factors that drive the market growth include the shift of the consumers towards the adoption of organic beverages as people are becoming more health-conscious and antioxidant properties offered by the organic tea. In addition, organic tea aids in enhancing immunity, protects the heart, and reduces infections. These benefits possessed by organic tea attract the users and encourages its adoption.
Additionally, increasing government focus on organic farming is contributing to the growth of organic tea farming practices. For instance, the Indian government is encouraging organic farming through several schemes or programs, which include Rashtriya Krishi Vikas Yojana (RKVY), National Mission for Sustainable Agriculture (NMSA)/ Paramparagat Krishi Vikas Yojana (PKVY), National Mission on Oilseeds & Oil Palm (NMOOP), Mission for Integrated Development of Horticulture (MIDH), and Network Project on Organic Farming of Indian Council of Agricultural Research (ICAR).
Further, increased trends of well-being and focus towards slimming and keeping the body hydrated along with the inclination towards fitness, health and wellness inclines the foremost choices of people towards the organic tea adoption and thereby contribute to the market growth during the forecast period. However, the availability of alternatives such as coffee and other energy drinks may challenge market growth.
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Organic Tea Market Segmentation
By Type
- Black Tea
- Green Tea
- Oolong Tea
- Others
By Packaging Type
- Tea Bags
- Loose Powder
- Others
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Arbor Teas (New World Tea, LLC)
- Associated British Foods Plc
- Barry’s Tea
- Bigelow Tea Co.
- Celestial Seasonings, Inc.
- Dilmah
- Halssen & Lyon GmbH
- Harney & Sons Fine Teas
- Ito EN, Ltd.
- McLeod Russel India, Ltd.
- Numi, Inc.
- Organic India Pvt. Ltd.
- Sequential Brands Group, Inc.
- Shangri-la Tea
- Tata Global Beverages
- Taylors of Harrogate Ltd.
- Tazo Tea Co. (Unilever Group)
- The Hain Celestial Group Inc.
- The Republic of Tea
- Townshend’s Tea Co.
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