The global oral hygiene market is anticipated to grow significantly at a CAGR of 3.8% over the forecast period (2021-2027). The key aspect that drives the growth of the global Oral Hygiene market is the presence of the key players that continuously innovating novel technologies also enhances market growth. Players such as 3M Co., Unilever PLC, GlaxoSmithKline Plc, The Procter & Gamble Inc., Johnson & Johnson Service Inc., Henkel AG & Co. KGaA, and The Himalaya Drug Co. among others substantially contribute to the market growth. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market.
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- For instance, in April 2020, an Ireland based company, Perrigo Company plc acquired the oral care assets of High Ridge Brands, including Dr. Fresh, LLC. Whereas, in January 2020, Perrigo Company plc’s Ranir subsidiary acquired the assets of a toothbrush accessory brand, Steripod, from Bonfit America Inc (US).
- In April 2020, GlaxoSmithKline Plc’s, Indian subsidiary, GlaxoSmithKline Consumer Healthcare Ltd. merged with Hindustan Unilever Limited (HUL), with HUL responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
- In December 2019, Colgate-Palmolive Company launched Colgate Optic White Renewal Tooth Paste.
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Market Coverage
- Market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
- Segment Covered- By Product Type and Distribution Channel
- Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
- Competitive Landscape- 3M Co., Unilever PLC, GlaxoSmithKline Plc, The Procter & Gamble Inc., Johnson & Johnson Service Inc., Henkel AG & Co. KGaA, and The Himalaya Drug Co. among others
Global Oral Hygiene Market – Segmentation
By Product Type
- Hygiene Products
- Hygiene Accessories
By Distribution Channel
- Offline Channels
- Online Channels
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
