The global oral and dental probiotics market is anticipated to grow at a CAGR of 8.5% during the forecast period (2024-2031). The market growth is driven by the rising awareness about the oral health benefits associated with oral and dental probiotics. The industry growth is also driven by the increasing popularity of combination products, which integrate probiotics with other oral health-enhancing ingredients. Additionally, the rising preference for natural and preventive oral care solutions is anticipated to expand the market. The global oral and dental probiotics market is segmented based on the product type (into powder, chewable tablets, and others), end-user (into kids and adults), and geographies (into North America, Europe, Asia Pacific, and the Rest of the World).
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Market Highlights
- The kids’ segment is anticipated to cater to significant growth in the market owing to promotional activities by key players in expanding their portfolios with safe and innovative oral care solutions. According to the Centers for Disease Control and Prevention (CDC), more than half of children aged 6 to 8 have had a cavity in at least one of their baby (primary) teeth.
- In April 2022, US-based ProBiora Health launched a probiotic aimed at supporting children’s oral health and overall well-being. The ProBioraKids is specially formulated to support and protect against cavities and gum disease in children. The product comes in an orange creamsicle lozenge and is gluten-free, and vegetarian-friendly, with no artificial flavors, sweeteners, or colors.
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- The North American oral and dental probiotics market is expected to hold a prominent share in the market owing to the large oral health-conscious population in the North American countries and increasing oral health challenges ranging from dental caries (cavities) to oral cancers. The American Cancer Society, reported nearly 54,000 new cases of oral cavity or oropharyngeal cancer, in 2022. Also, according to the CDC, more than 26.0% of adults in the US have untreated tooth decay.
- Additionally, the Asia-Pacific region is anticipated to demonstrate significant market growth during the forecast period due to the increasing awareness of oral and dental health in the region, growing demand for natural and organic products, rising prevalence of chronic diseases, and improved availability of oral and dental probiotics.
- However, the market growth is restrained by the lack of regulatory framework and standardization, which can lead to variation in product quality and effectiveness.
The major players in the global oral and dental probiotics market include Lallamand Inc., Chr. Hansen Holding A/S, NOW Health Group, Inc., Oragenics, Inc., and ProBiora Health, LLC. The market players are contributing considerably to the market growth by the adoption of various market strategies. For instance, in May 2021, Gallinée extended its reach through two launches in the oral care sector. The new offerings include a prebiotic toothpaste and a ‘Mouth and Microbiome’ live probiotic supplement. The Mouth and Microbiome supplement is a highly innovative suckable supplement to take on the go and provides 360° mouth and teeth care. The product is formulated for the maintenance of teeth, gums, and mucosa, and feeding resident “good” bacteria and comes in an extra minty flavor and contains live probiotics while being vegan and gluten, lactose, and sugar-free.
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