The global online grocery market is anticipated to grow at a CAGR of 15.1% during the forecast period (2024-2031). An increase in the adoption of e-commerce digitalization transforms focused specifically on buying and selling products online driving the growth of the market. Digital commerce encompasses all aspects of the consumer journey and leverages digital technologies to provide a seamless customer experience across all touchpoints. In addition, factors such as continuous improvement in e-commerce technology, mobile applications, and logistics make way for a user-friendly and efficient shopping experience for customers. Secure payment gateways and streamlined delivery systems increase trust and offer convenience, thus attracting more consumers toward online grocery shopping. Such factors boost the online grocery market demand.
Retailer-branded apps are built with independent grocers in mind, designed to be operated and managed by local grocers, not software developers. This allows independent retailers to maintain control over their brand across the omnichannel shopping experience. For instance, in February 2022, Rosie, the industry-leading online grocery shopping platform for local retailers and wholesalers nationwide, launched its first retailer-branded mobile app for independent grocers. The first retailer to launch on the Apple and Google Play stores with their branded app is Crop’s Fresh Marketplace.
The live tracking feature is a dedicated platform offered by Delivery Solutions that provides live order tracking and updates for online shoppers using home delivery. For instance, in September 2023, Wakefern Food Corp., launched live tracking with delivery solutions for the delivery of online grocery orders. The cutting-edge tracking technology is available through many ShopRite and The Fresh Grocer locations, with live tracking of home deliveries offered at more than 200 stores.
Various market player integrate generative AI that create a truly inspiring experience that unlocks even more opportunities to engage and help customers as they shop online from their favorite retailers. For instance, in May 2023, Instacart, the grocery technology company in North America, launched Ask Instacart, a first-of-its-kind AI-powered search tool designed to assist with customers’ grocery shopping questions – saving them time, inspiring their routine, and helping them make food-related decisions by offering personalized recommendations throughout the shopping experience.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Platforms
- By Product Type
- By Purchase Type
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- includes AEON Co., Ltd., Amazon.com, Inc., Costco Wholesale Corp., The Kroger Co. Walmart Inc., and others.
Online Grocery Market Report Segment
By Platforms
- App-based
- Web-based
By Product Type
- Fresh produce
- Breakfast & dairy
- Snacks & beverages
- Meat & seafood
- Staples & cooking essentials
- Others (Household and Cleaning Products, Beauty and Personal Care)
By Purchase Type
- One Time Purchase
- Subscription
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Online Grocery Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- AEON Co.,Ltd.
- Albertsons Companies, Inc.
- Blink Commerce Pvt. Ltd.
- Costco Wholesale Corp.
- Fresh Direct, LLC
- Hungryroot
- Instacart
- com, Inc.
- Loblaws Inc.
- Natures Basket Ltd.
- Peapod Digital Labs
- Reliance Retail
- Swiggy
- Target Brands, Inc.
- com
- Zomato™ Ltd.
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