Global oat-based beverage market is anticipated to grow at a CAGR of 8.3% during the forecast period (2024-2031). The growing demand for dairy product alternatives mainly among lactose intolerant people is driving the global oat-based beverages market. According to the data of Our World in Data organization, in the UK, surveys suggest one-quarter of adults now drink some non-dairy milk (although not always exclusively) in 2022. It’s even more popular in younger demographics with one-third of 16 to 23-year-olds opting for them. The demand for healthier and more environmentally friendly beverage options has led to a notable surge in the oat-based beverage business in recent years. The supply chain is under tremendous pressure due to the rising demand for oat beverages. For long-term commercial stability, companies are discovering sustainable strategies to boost oat output while maintaining quality and cost. Oat prices are expected to fluctuate as a result of these production-related problems, making it difficult for manufacturers to combine production costs with competitive consumer prices.
Recent developments in the global market
- In April 2024, Estonian oat milk brand YOOK capitalizes on the pureness, nutritional value, and superior taste of its products to break into the Asian and Middle Eastern markets. After more than a year of development, YOOK was launched in the Baltic states, namely Estonia, Latvia, and Lithuania, in February.
- In January 2024, Oatly launched two new oat milk varieties. Marking the company’s first major innovations to its core North American beverage portfolio in five years. Both products are formulated to check different nutritional boxes while still delivering the same delicious Oatly taste consumers know and love. Designed to enhance smoothies, coffee, cereals, recipes, and more, Unsweetened and Super Basic join a portfolio of Oatly’s fan-favourite oat milk that includes the number one velocity oat milk SKU in the US1.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Specialty
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- Oatly AB, Califia Farms, Alpro, Pacific Foods of Oregon LLC, and Quaker Oats Company among others.
Oat-based Beverage Market Report Segment
By Product Type
- Plain/Original
- Flavored
By Specialty
- Gluten-Free
- Dairy-Alternative
- Heart-Healthy
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Oat-based Beverage Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Agrifoods International Cooperative Ltd.
- Betterbody Foods & Nutrition LLC
- Campbell Soup Company
- Danone SA
- Ecotone
- Elmhurst 1925, Inc.
- Green Grass Food Inc.
- Hälsa Foods Pvt. Ltd.
- Happy Planet Foods, Inc.
- Minor Figure
- Nature’s Path Foods, Inc.
- Pacific Foods of Oregon, LLC
- Pureharvest
- Quaker Oats Company (PepsiCo)
- Ripple Foods PBC
- Rude Health
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