North American tea bag market was valued at around $3.2 billion in 2018 and is further estimated to grow at a CAGR of 4.6% during the forecast period. The market in North America is growing due to the increasing demand for unadulterated organic tea-based products, such as green tea. The US and Canada have been analyzed in the North American tea bag market. Among these two countries, the US is the leading importer in the North American tea bag industry. Shifting trend towards healthy beverages, high consumption of tea, and presence of a smaller number of tea growers in the US is contributing towards the increasing import of tea and tea-based beverages in the country.
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At present, total tea consumption growth is backed by rapid growth in per capita incomes across emerging economies of the globe. Increasingly urban and young population pool entering the middle-class segment is surging the consumption of tea and tea-based beverages. Besides, this pool is also willing to pay for premium tea products; thereby, influencing the overall value of the tea and tea based-beverages market. Whereas, in developed economies, such as in the US, shifting trend of consumers towards premiumization and branded on-the-go beverages have augmented the tea bag market.
There are several companies offering tea bags; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.
Market Segmentation
North American Tea Bag Market by Type
- Green Tea
- Black Tea
- Oolong Tea
- Herbal Tea
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