North American tea and tea-based beverages market was valued at around $11.7 billion in 2018, which is further estimated to reach around $16.6 billion in 2025 at a CAGR of 5.0% during the forecast period. The market in North America is growing due to the increasing demand for unadulterated organic tea-based products, such as green tea. The US and Canada have been analyzed in the North American tea and tea-based beverages market. Among these two countries, the US is the leading importer in the North American market. Shifting trend towards healthy beverages, high consumption of tea, and presence of a smaller number of tea growers in the US is contributing towards the increasing import of tea and tea-based beverages in the country.
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At present, total tea consumption growth is backed by rapid growth in per capita incomes across emerging economies of the globe. Increasingly urban and young population pool entering the middle-class segment is surging the consumption of tea and tea-based beverages. Besides, this pool is also willing to pay for premium tea products; thereby, influencing the overall value of the tea and tea based-beverages market. Whereas, in developed economies, such as in the US, shifting trend of consumers towards premiumization and branded on-the-go beverages have augmented the tea and tea-based beverages market.
Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the North American market for tea and tea-based drinks.
The North American tea and tea-based beverages market is segmented on the basis of type, format, and nature. On the basis of type, it is segmented into green tea, black tea, oolong tea, and herbal tea. Furthermore, based on format, it is divided into ready-to-drink (RTD), loose tea powder, and tea bags. Moreover, based on nature, it is sub-segmented into organic and conventional.
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North American Tea & Tea-Based Beverages Market Segmentation
By Type
· Green Tea
· Black Tea
· Oolong Tea
· Herbal Tea
By Format
· Ready-to-Drink
· Loose Tea Powder
· Tea Bags
By Nature
· Organic
· Conventional
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