North American fruit beer market is estimated to grow at a CAGR of 4.2% during the forecast period. Significant demand for premium beer and rising consumers’ demand for low or no alcohol beer are some factors encouraging the growth of the market. Low and non-alcoholic beer is an emerging trend in the beer market, as these kinds of beer provides several health benefits. There is an increasing number of populations who are non-drinkers in the region. These populations might prefer to drink non-alcoholic beer, as it improves CVD health, reduces the risk of osteoporosis, and promotes better sleep. As per a German study, it was found an increase of vitamin B6 and antioxidants in the blood of non-alcoholic beer drinkers. As a result, the increasing trend towards non-alcoholic drinks has been reported in the country.
Fruit beer is a part of low or non-alcoholic beer as it is produced with fruits rather than malting grains used in brewing beer. Currently, in the finished product, several breweries add syrup, extract, or processed flavors rather than undertaking the fermentation process. The beer provides a dominant taste coupled with the fruit used in the process. For instance, a fruit beer based on cherry flavor holds features such as tarty flavor along with the carbonated fizz. Multiple options of fruit beer are available in the region, which includes some popular brands such as Serendipity (New Glarus Brewing Company), Soft Parade (Short’s Brewing Company), Bud Light Blends Lemon (Anheuser-Busch InBev), and Consecration (Russian River Brewing Company).
The North American fruit beer market is segmented based on flavor and distribution channels. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. Fruit beer produced from cherry is being significantly preferred in the region, as the sharp flavor of Montmorency cherries complements the rich, dark flavor of the beer. Therefore, brewers in the region, including Abita Brewing Co. and Shipyard Brewing Co. have started approaching the orchard cherries in bulk quantities.
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cope of the North American Fruit Beer Market
Market Coverage
- Market number available for 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered- By Flavor and Distribution Channel
- Countries Covered- US and Canada
- Competitive Landscape-Anheuser-Busch InBev, Abita Brewing Co., FIFCO USA, Shipyard Brewing Co., and The Boston Beer Co.
North American Fruit Beer Market-Segmentation
By Flavor
- Peach
- Raspberry
- Apricot
- Cherry
- Apple
- Blueberry
- Others
By Distribution Channel
- Online
- Offline
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North American Fruit Beer Market– Segment by Country
- US
- Canada
Company Profiles
- All Saints Brewing Co.
- Allagash Brewing Co.
- Anheuser-Busch InBev
- Bell’s Brewery, Inc.
- Brewsters Brewing Co.
- FIFCO USA
- Golden Road Brewing
- Jester King
- Millstreet Brewery
- Parallel 49 Brewing Co.
- Shipyard Brewing Co.
- The Boston Beer Co.
- The Grizzly Paw Brewing Co.
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