North American frozen pizza market is estimated to grow at a CAGR of 5.8% during the forecast period. Rising demand for frozen food and the significant availability of millennials are some factors primarily contributing to the growth of the market. As per Statistics Canada, the total population aged (35-64) was nearly 15.2 million in 2019, increased from nearly 15 million in 2017. The total population of Canada in 2019 was nearly 37.6 million in 2019. This represents that the middle-age population accounts for a significant population in the country. Millennials seek easy and convenient ready-to-eat meals, which is one of the major causes of high consumption of frozen pizza among this age group population. Owing to the availability of a potential consumer base, the market players have been significantly focusing on increasing their product portfolio.
For instance, in September 2020, Schwan’s Consumer Brands, Inc. declared the launch of five new frozen products under the Edwards and Pagoda, Red Baron, and Freschetta brands. Red Baron Pizza Melts launched the great taste of pizza which comes in three delicious flavors, including Four Cheese, Pepperoni, and Supreme. Red Baron Stuffed Crust Pizza will feature a golden-brown crust, crispy, stuffed with melty mozzarella cheese in a unique and fun rectangle shape. Freschetta Thin Crust Pizza features a flavorful crust with crispiness. This pizza comes in three varieties, such as Garden Veggie, Premium Pepperoni, and Five Cheese.
North American frozen pizza market is segmented based on product and sources. Based on the product, the market is classified into regular, premium, and gourmet. Based on the source, the market is classified into retail and food service chain. The availability of major food service chains such as McDonald’s, Pizza Hut, and Domino’s Pizza, has resulted in increasing consumption of frozen pizzas. In the fourth quarter of 2019, Domino’s Pizza reported worldwide growth of net store was 492 stores, which consists of 351 net new global stores and 141 net new US stores. The increasing number of stores leads to the easy availability of pizza services for the North American consumers, which in turn, is supporting to drive the consumption of frozen pizza in the region.
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North American Frozen Pizza Market Segmentation
By Product
- Regular
- Premium
- Gourmet
By Source
- Retail
- Food Service Chain
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Regional Analysis
- United States
- Canada
Company Profiles
- Amy’s Kitchen, Inc.
- Atkins Nutritionals, Inc. (Simply Good Foods USA, Inc.)
- Bellisio Foods, Inc.
- CJ CheilJedang Corp.
- Conagra Brands Inc.
- Daiya Foods Inc.
- General Mills Inc.
- Hansen Foods, LLC
- Nestlé S.A.
- Newman’s Own Inc.
- Palermo Villa Inc.
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