North American cold and flu supplements market is anticipated to grow at a CAGR of 6.5% during the forecast period. The market is mainly driven by the increasing consumption of immune health and dietary supplements across the region. In addition to this, the increasing use of supplements derived from various herbs that are found naturally is growing significantly across the region. For instance, different ginseng species are found to boost the immune system and prevent or treat cold and flu as per a few studies. In North America, popular ginseng derived supplement is sold as Cold fx which is manufactured by Bausch Health Companies Inc.
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The North American cold and flu supplements market is segmented based on product type into natural molecules, herbal extracts, and vitamins & minerals. Based on the form, the market is sub-segmented into tablets & capsules, powder, and liquid. The vitamins & minerals segment is estimated to contribute a significant share in the market. Vitamin C and Zinc are two of the most common products of this segment. Moreover, cold and flu herbal extract products are expected to exhibit considerable growth during the forecast period.
North American Cold and Flu Supplements Market Segmentation
By Product Type
- Natural Molecules
- Herbal Extracts
- Vitamins & Minerals
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Regional Analysis
- United States
- Canada
Company Profiles
- Abbott Nutrition (Abbott Laboratories Inc.)
- Absorb Science Inc.
- Banyan Botanicals
- Bausch Health Companies Inc. (Cold Fx)
- General Nutrition Centers, Inc.
- Herbalife International of America, Inc.
- Level Above Nutrition
- Nature’s Way Products, LLC
- Nutramax Laboratories, Inc.
- NOW Health Group, Inc.
- Solstice Medicine Co., Inc.
- The Nature’s Bounty Co.
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