The North American baby care products market is projected to grow at a CAGR of 4.9% during the forecast period. The key factors that drive the growth of the market include the increased demand for baby care products for infants as they are more sensitive to any other products. Young parents are being more conscious of the products that are being served to the baby, due to which, they prefer to choose the better quality and baby care products irrespective of the costs of the product. Additionally, there is also increased competition among the manufacturers in the baby care market, which further supports the growth of the market. Besides, the birth rate in North America has also been decreased in 2018 as of 2017, which might challenge the market growth over the forecast period.
The North American baby care products market is segmented on the basis of product type and distribution channels. Based on the product type, the market is segmented into baby food & beverages, cosmetics, toiletries & fragrances, and others. Cosmetic products include skincare, haircare, and bath care products. While toiletries & fragrances include disposable diapers, training nappy, and baby wipes. Other products include oral care such as toothbrush and toothpaste. Based on the distribution channel, the market is bifurcated into retail & supermarket, and online platforms.
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North America Baby Care Products Market Segmentation
By Product Type
- Baby Food & Beverages
- Cosmetics
- Toiletries & Fragrances
- Others
By Distribution Channel
- Retail & Supermarkets
- Online Platform
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Regional Analysis
- US
- Canada
Company Profiles
- Avon Products Inc.
- Overview
- Avon Products Inc. in North America
- Avon Products Inc. Baby Care Products Landscape
- Recent Developments
- Beiersdorf AG
- Galderma Laboratories L.P.
- Henkel AG & Co. KgAA
- Johnson & Johnson Services Inc.
- Kimberly-Clark Corp.
- Laboratoires Expanscience, Inc.
- Nuby Inc.
- Nestle S.A.
- Noodle & Boo, LLC
- Procter & Gamble Co.
- The Clorox Co.
- Unilever United States, Inc.
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