Global nicotine pouches market is anticipated to grow at a considerable CAGR of 9.2% during the forecast period (2024-2031). A major factor supporting the growth of the market is the increasing awareness about the harmful effects of traditional tobacco products such as cigarettes and the growing trend of smoking cessation. Nicotine pouches provide an alternative nicotine delivery method that doesn’t involve combustion or inhalation of tobacco smoke, making them potentially less harmful than traditional tobacco products. Additionally, nicotine pouches offer convenience, discretion, and a smoke-free experience that appeals to consumers looking to quit smoking or reduce their tobacco consumption. Introduction of new products further aiding to the market development.
For instance, in April 2023, String Free, a contemporary brand of oral nicotine pouches, entered the Swedish market, marking the introduction of a novel product choice for individuals in search of a convenient and discreet nicotine solution. This debut underscores the continuous growth and advancement observed within the oral nicotine pouch segment, reflecting the industry’s commitment to innovation and meeting consumer preferences.
Additionally, in February 2022, Philip Morris International announced its strategic shift towards a smoke-free future, emphasizing its conviction that smoke-free tobacco represents a superior alternative to traditional smoking and committed to phasing out cigarettes entirely in favour of non-combustible tobacco products.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Type
- By Product
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- includes Philip Morris Products S.A., Imperial Brands Plc, BAT, Altria Group, Inc., and Haypp Group among others.
Nicotine Pouches Market Report Segment
By Type
- Flavored
- Unflavored
By Product
- Tobacco Derived
- Synthetic
By Distribution Channel
- Online
- Offline
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Nicotine Pouches Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Altria Group, Inc.
- GN Tobacco Sweden AB
- Gotlandssnus AB
- HAYPP Group
- House of Smoke, Inc.
- Japan Tobacco Inc.
- NextGen Laboratories
- Nicopods ehf.
- Nordic Snus AB
- ON! Nicotine Pouches (Northerner Scandinavia Inc.)
- Skruf Snus AB (Skruf)
- Snusdaddy
- Swedish Match AB
- Swisher International Group Inc.
- Triumph Tobacco Alternatives LLC
- Vapor Tobacco Manufacturing, LLC
- Velo GmbH (Velo)
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