Mobile application market is anticipated to grow at a considerable CAGR of 8.3% during the forecast period (2024-2031).Mobile applicationrefers to the expansive ecosystem of software applications designed specifically for use on mobile devices, such as smartphones and tablets. These applications, commonly known as mobile apps, cover a wide range of functionalities and purposes, including but not limited to communication, entertainment, productivity, e-commerce, social networking, gaming, health and fitness, and education. The market encompasses both free and paid apps, available for download through various distribution platforms such as Apple’s App Store for iOS devices and Google Play Store for Android devices.
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Smartphone penetration refers to the percentage of the population that owns and uses smartphones. As smartphone technology becomes more accessible and affordable, the penetration rate increases, leading to a larger user base for mobile applications. Higher smartphone penetration rates indicate a greater potential audience for app developers, as more people have access to mobile devices capable of running apps.For instance,in December 2022, Apple announced a major upgrade to App Store pricing, providing developers with additional pricing options and tools for setting prices per region.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Mobile Application Market by Store Type
- Google Store
- Apple Store
- Others (Microsoft)
Global Mobile Application Market by Application
- Gaming
- Music & Entertainment
- Health & Fitness
- Social Networking
- Retail & e-Commerce
- Travel & Hospitality
- Learning & Education
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Latin America
- The Middle East & Africa
Company Profiles
- Alibaba Group Holding Ltd.
- com Inc.
- Apple Inc.
- Baidu Inc.
- Broadcom, Inc.
- Cognizant Technology Solutions Corp.
- fit (CultFit)
- Facebook Inc. (Meta) (including WhatsApp and Instagram)
- Gameloft
- Hewlett Packard Enterprise Company
- Netflix Entertainment Services India LLP
- IBM
- Intellectsoft LLC
- Lyft, Inc.
- Pinterest Inc.
- Practo
- Snap Inc.
- Tencent Holdings Limited (including WeChat)
- TikTok Inc.
- Twitter Inc. (X Corp.)
- Ubisoft Entertainment
- Uber Technologies Inc.
- Verbat Technologies
- Xiaomi
- Zoom Video Communications Inc.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global mobile application market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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