The global men personal care market is anticipated to grow at a CAGR of 9.0% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rise in disposable income, the increase in the trend of online shopping, and the development of organized retail. Furthermore, the increase in concerns among men about their body image, self-grooming, and hygiene and the emerging fashion trends, and social media’s influence are some factors that propel the growth of the global men personal care market during the forecast period. Moreover, the gradual consumer shift towards premium and luxury personal care brands owing to to an increase in disposable income among the emerging middle-class population, technological innovations in personal care products, an increase in the number of fashion-conscious users, the introduction of many customized products, the availability of a wide range of products, the development of organized retail, and an increase in the elderly population are further boosting the growth of the global men’s personal care market during the forecast period.
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Some major players in the market include Coty Inc., The Estee Lauder Companies, Inc., and Procter & Gamble Co., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in March 2021, Gillette a part of Procter & Gamble announced the launch of the first razor Gillette SkinGuard Sensitive designed especially for men with sensitive skin to the luxurious GilletteLabs Heated Razor collection.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Age Group
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Coty Inc., The Estee Lauder Companies, Inc., and Procter & Gamble Co., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Men Personal Care Market Report by Segment
By Type
- Men Hair Care
- Shampoos & Rinses
- Hair Gel
- Hair Conditioners
- Hair Sprays & Hair Cream
- Hair Dyes & Hair Colors
- Men Oral Care
- Dental Care Tools
- Mouthwashes & breath fresheners
- Men Personal Cleanliness
- Fragrances
- Soaps
- Body powders
- Men Skin Care
- Face and Neck Creams/Lotions
- Body and Hand Creams/Lotions
- Cleansers
- Moisturizers
- Others
- Facial Makeup
- Eye Makeup
- Bathing Essentials
- Nail Care
By Age Group
- 18-29 years
- 30-59 years
- 60 years and above
By Distribution Channel
- Hypermarkets and Supermarkets
- Drug Stores or Pharmacy
- Mass Merchandiser
- Departmental Stores
- Mono-brand Stores
- Specialty Stores
- Online Sales Channel
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