Global matcha market is anticipated to grow at a CAGR of 7.9% during the forecast period (2024-2031). Matcha is a popular beverage in Japan and globally, used in tea, beverages, health and wellness products, beauty and skincare, functional foods, food service, hospitality, and personal care. It is consumed in traditional Japanese tea ceremonies and offers eco-friendly alternatives for sustainable living. Furthermore, the market has seen significant growth primarily owing to increased focus on R&D by both public and private organizations and growing applications.
Recent Developments-
- In March 2023, PerfectTed launched its Matcha Energy Drinks in Tesco. The range includes three unique flavors Pear Ginger, Apple Raspberry, and Pineapple Yuzu, each combining matcha green tea, sparkling water, and real fruit juice.
- In June 2023, Starbucks introduced a limited-edition Starbucks Matcha Latte with Honnori Hojicha to its convenience store shelves in Japan. The “chilled cup” series, exclusive to convenience stores, features a beautiful design with gold and green hues and foam flecks representing freshly whipped matcha.
- In December 2022, MatchaKo introduced its first certified organic, non-GMO Project Verified, and vegan ready-to-drink premium matcha drink, offering a healthier, lower-calorie alternative to sugary drinks.
- In July 2019, Nestlé introduced KitKat Green Tea Matcha in the UK, a sweet and fragrant blend of powdered green tea and smooth white chocolate, free from artificial colours, flavours, or preservatives.
- In September 2017, Vivid Matcha Green Tea launched three new ready-to-drink flavors in Waitrose. The new flavors include Blueberry & Blackberry, Lime & Ginger, and Elderflower & Elderberry, exclusive to Waitrose. The new product development is designed to appeal to adults seeking a healthier lifestyle and includes health benefits such as reducing heart disease and cancer risk.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By Form
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- Aiya America Inc. AOI Tea Co., Jade Leaf LLC, Encha Organic Matcha, Midori Spring, and other
Matcha Market Report Segment
By Product Type
- Regular Tea
- Matcha Beverages
- Food
- Personal Care & Cosmetics
By Form
- Powder
- Liquid Source
By Distribution Channel
- Hypermarket/Supermarket
- Speciality Retail Stores
- Online Retail Stores
- Others (Convenience Stores, and Tourism and Hospitality)
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Matcha Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- The AOI Tea Company
- Aiya America, Inc.
- At Thrive Market
- in
- Holy Matcha
- Ikeda Tea World
- Ippodo Tea Co., Ltd.
- Jade Leaf LLC
- Kissa Tea GmbH
- Marukyu Koyamaen Co. Ltd.
- Midori Spring
- Mizuba Tea Co.
- OKADAEN Inc.
- Spirit Tea
- Tea Tsuboichi
- Tenzo Tea Inc.
- The Republic of Tea, Inc.
- The Tea Spot
- Ujido
- Umami Matcha LLC.
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