Innovative and advanced marketing calendar software offered by the major players driving the growth of the marketing calendar software market. For instance, CrossCap.com offers CrossCap Marketing Calendar Software which is a single and consolidated marketing calendar planning software for medium to large-sized businesses that ensures alignment of all marketing activity to the creative brief and other strategy documents, allows the stakeholders make updates in real-time, and keeps corporate teams focused on the bigger picture with goals and KPIs captured inside the CrossCap marketing calendar. This software is beneficial for different industry verticals including retail, brands, CPG and manufacturing, financial services, QSR, insurance, healthcare, government, entertainment, sport, and e-commerce. The main features of this software include budgeting and forecasting, collaboration, media planning, the marketing calendar, project management and roadmapping.
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Asana, Inc. offers Asana marketing calendar software that helps the organization to plan and execute marketing campaigns. It organizes everything from company objectives to routine tasks in one place and provides instant clarity into all the projects and confirms working on the right priorities. Its main features include collaboration, goal setting and tracking, the marketing calendar, media planning, presentation tools, project management and roadmapping. Additionally, it provides flexibility with the change in the plan by rescheduling or adding a new task to the calendar. It provides integration with the sales, marketing, and operations team to provide a unified platform to interact within the different departments in an organization and provides the status of work of each employee and team.
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Marketing Calendar Software Market Segmentation
By Type
- On-premise
- Cloud-Based
By Application
- Large Enterprises
- SEMs
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