The Marketing Automation Software market was valued at USD 3.6 billion in 2020 and is projected to reach USD 11.46 billion by 2027, growing at a CAGR of 17% during the forecast period (2021-2027). The increasing importance of marketing in sales and customer retention is driving the spending on marketing services.
A full report of Marketing Automation Software Market available at: https://www.orionmarketreports.com/marketing-automation-software-market/11423/
Marketing Automation Software Market- Segmentation
By Deployment
• Cloud-based
• On-Premise
• Organization Size
• Large-scale
• SME-based
By Application
• Campaign Management
• Lead Management
• Sales Enablement Programs
• Analytics & Reporting Solutions
• Other Applications
By End-user Vertical
• Entertainment & Media
• Financial Services
• Government
• Healthcare
• Manufacturing
• Retail
• Other End-user Verticals
Major Players
• Microsoft Corporation
• IBM Corporation (Silverpop)
• Oracle Corporation
• Salesforce.com Inc.
• Adobe Systems Incorporated (Marketo Inc.)
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