The global marketing analytics market is anticipated to grow at a CAGR of 17.1% during the forecast period. With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust marketing analytics strategies. Performance marketing analytics acknowledges the process that aids marketers in the evaluation of their digital marketing and advertising strategies. By measuring marketing performance with the use of proper analytics marketers can gauge the success of marketing efforts and initiatives. Thus, the growing requirement to improve digital channel experience is forcing marketing analytics players to launch new solutions which are expected to drive the growth of the segment during the forecast period. For instance,
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- In May 2022, Singular announced SKAN Advanced Analytics to restore mobile marketers’ ability to run high-performance, predictable, and privacy-safe user acquisition campaigns on iOS. Further, SKAN Advanced Analytics helps take the marketing landscape back to the pre-iOS 14.5 days with improved reporting accuracy and visibility into cohort metrics that have been unavailable for over a year. Marketers can confidently rescale their iOS ad spend with accurate measurement which helps to guide them in investment decisions.
- In June 2020, Merkle launched a new Performance Marketing Lab to help brands ensure their ad tech and martech investments deliver greater digital marketing value. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage optimum products.
- In May 2018, conDati Inc. launched a cloud-based analytics platform that provides marketers better understanding of the impact of their digital advertising campaigns. The platform relies on machine learning that processes and analyzes siloed data from multiple marketing technology systems, unifying that data to provide more insights into the performance of different marketing initiatives.
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Market Coverage
- Segment Covered-
o By Deployment
o By Application
o By End-Users
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- including Accenture Plc, Adobe Inc., Google LLC, IBM Corp., Microsoft Inc., Oracle Corp., Salesforce.com Inc., and others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Marketing Analytics Market Report Segment
By Deployment
- Cloud
- On-Premise
By Application
- Social Media Marketing
- E-Mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Global Marketing Analytics Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
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