Marketing analytics market is anticipated to grow at a CAGR of 14.1% during the forecast period. The cloud-based analytics solutions support organizations to better understand and engage their target market. Cloud-based analytics tools aid businesses to understand their customers in a better manner. Furthermore, Cloud-based technologies improve the management of commercial and marketing information. Thus, these benefits associated with cloud-based technologies are expected to propel the market growth over the forecast period. The growing adoption of cloud computing-based technology for marketing analytics solutions is expected to create new opportunities in the marketing analytics market during the forecast period. For instance, in July 2022, Securekloud Technologies launched DataEdge – a cloud-based data analytics and AI engineering platform that aids enterprises to take insightful decisions. The DataEdge platform aims to provide modular, scalable, and API-driven solutions to unlock data-powered insights. DataEdge is a zero-code platform that can be easily deployed in hours with zero development time.
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The global marketing analytics market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. The Asia-Pacific region is expected to provide a substantial growth rate during the forecast period due to the growing number of startups that offer AI-enabled analytics services along with the rapid implementation of digital government initiatives propelling the growth of the market during the forecast period.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Marketing Analytics Market Report Segment
By Deployment
- Cloud
- On-Premise
By Application
- Social Media Marketing
- E-Mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Global Marketing Analytics Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global marketing analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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