Marketing analytics market is anticipated to grow at a CAGR of 14.1% during the forecast period. The cloud-based analytics solutions support organizations to better understand and engage their target market. Cloud-based analytics tools aid businesses to understand their customers in a better manner. Furthermore, Cloud-based technologies improve the management of commercial and marketing information. Thus, these benefits associated with cloud-based technologies are expected to propel the market growth over the forecast period. The growing adoption of cloud computing-based technology for marketing analytics solutions is expected to create new opportunities in the marketing analytics market during the forecast period. For instance, in July 2022, Securekloud Technologies launched DataEdge – a cloud-based data analytics and AI engineering platform that aids enterprises to take insightful decisions. The DataEdge platform aims to provide modular, scalable, and API-driven solutions to unlock data-powered insights. DataEdge is a zero-code platform that can be easily deployed in hours with zero development time.
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The social media marketing segment is expected to hold a significant share in the market during the forecast period. Social media analytics is the ability to gather data from social channels to support business decisions and measure the performance of actions. The amount of spending on social media video advertising is continuously growing due to the growing internet penetration and adoption of smartphones which is expected to accelerate the demand for the social media analytics segment. For instance, according to Pew Research, in the US, social media use has increased from 5% of adults in 2005 to 72% in 2021. Furthermore, according to Backlinko, in 2021, there were 4.48 billion people actively using social media across the globe and this is an increase of 13.13% year on year from 3.69 billion in 2020.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Marketing Analytics Market Report Segment
By Deployment
- Cloud
- On-Premise
By Application
- Social Media Marketing
- E-Mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Global Marketing Analytics Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global marketing analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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