Marketing analytics market is anticipated to grow at a CAGR of 14.1% during the forecast period. The cloud-based analytics solutions support organizations to better understand and engage their target market. Cloud-based analytics tools aid businesses to understand their customers in a better manner. Furthermore, Cloud-based technologies improve the management of commercial and marketing information. Thus, these benefits associated with cloud-based technologies are expected to propel the market growth over the forecast period. The growing adoption of cloud computing-based technology for marketing analytics solutions is expected to create new opportunities in the marketing analytics market during the forecast period. For instance, in July 2022, Securekloud Technologies launched DataEdge – a cloud-based data analytics and AI engineering platform that aids enterprises to take insightful decisions. The DataEdge platform aims to provide modular, scalable, and API-driven solutions to unlock data-powered insights. DataEdge is a zero-code platform that can be easily deployed in hours with zero development time.
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The global marketing analytics market is segmented based on the deployment, application, and end-users. Based on deployment, the market is bifurcated into cloud and on-premise. Based on application, the market is sub-segmented into social media marketing, e-mail marketing, search engine marketing, content marketing, and others. Based on end-users, the market is augmented into BFSI, healthcare, IT and telecom, government, retail and e-commerce, media and communication, and others. The above-mentioned segments can be customized as per the requirements. Among the deployment segment, the cloud-based segment is expected to hold a considerable market share due to the growing adoption of cloud computing across the globe. The factors such as ease of adoption, minimal requirement infrastructure, and easy installation are expected to accelerate the marketing analytics market.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Marketing Analytics Market by Deployment
- Cloud
- On-Premise
Global Marketing Analytics Market by Application
- Social Media Marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
Global Marketing Analytics Market by End-Users
- BFSI
- Healthcare
- IT and Telecom
- Government
- Retail & E-commerce
- Media & Communication
- Others
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Accenture Plc
- Adobe Inc.
- Funnel
- Google LLC
- HubSpot, Inc.
- IBM Corp.
- KS&R Inc.
- Microsoft Inc.
- NeenOpal Inc.
- Neustar, Inc.
- Oracle Corp.
- Pegasystems Inc.
- Resultics Inc.
- RTB Digital Media Corp.
- SAS Institute Inc.
- com Inc.
- Spec India
- Tableau Software LLC
- Teradata Corp.
- Wipro Ltd.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global marketing analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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