The global malted wheat flour industry is anticipated to showcase a considerable CAGR during the forecast period. The growing food and confectionary industry are anticipated to make a major contribution to the growth of the global malted wheat flour industry during the forecast period. The malted wheat flour is prepared by making use of selected malted flours based on their enzymatic strength. The malted wheat flour is highly enriched with alpha-amylases that act on the volume and improves the texture of the soft part in the bread. Therefore, the malted wheat flour is generally used in bread producing food applications. In addition to this, the malted wheat flour is used in producing the confectionary items.
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Confectionery can be defined as the art of making food that is rich in sugar and carbohydrate proportion. Confectionery food items include pastries, cakes, candied nuts, chocolates, chewing gum, and pastilles. There exists an increasing demand for confectionery products which is driving the malted wheat flour market across the globe. This demand for confectionery products is driven by the increasing urbanization, rising disposable income, and changing consumer preferences towards confectionery items in the developing economies. As the internet is becoming an undeniable part of everyone’s life, the growth in the e-commerce industry can be clearly seen.
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Various confectionery makers are providing products via e-commerce channels due to increasing demand for chocolate and other confectionery items which is contributing to the market growth. The growing consumption of confectionery items across the globe is a key driving factor making a huge contribution to the global malted wheat flour market. The malted wheat flour is used as a controlling agent to control the enzymatic behavior of dough during the fermentation process of the bread production in the bakery. The malted wheat flour is mainly used to enhance and improve the fermentation process in making high-quality dough with the desired softness. Therefore, among food and confectionary items the increasing global demand for bread is a major aspect creating the demand of the market across the globe.
Current Market Trends Covered in the Market Report
- Europe is anticipated to hold a considerable share in the market.
- The changing consumer preference is driving the market.
- Rising adoption of gluten-free products may restrain the growth of the market.
- Asia-Pacific is expected to register considerable growth in the market during the forecast period.
Global Malted Wheat Flour Market Segmentation
By Application
- Bakery & Confectionary
- Food & Beverages
- Others
