Location-based advertising market is anticipated to grow at a CAGR of 14.5% during the forecast period (2024-2031). The global location-based advertising market is driven by the increasing adoption of smartphones and the growing availability of location data from various sources such as GPS, Wi-Fi, and Bluetooth. These factors enable advertisers to target consumers with personalized and relevant ads based on their real-time location. As consumers spend more time on mobile devices, businesses seek to engage them with contextually relevant content, making location-based advertising an effective strategy. Furthermore, the rise of social media platforms and the integration of location services in apps and devices provide advertisers with a wealth of data to create targeted campaigns. Advancements in data analytics and artificial intelligence also play a role in enhancing the precision of location-based advertising, allowing businesses to improve ROI and optimize marketing efforts.
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Globally, the rising trend of hyper-personalization in location-based advertising focuses on delivering highly targeted and personalized ad content using precise location data. Through the utilization of geolocation data, marketers tailor offers, communications, and other content to the interests of their target audience and their current environment. This methodology guarantees increased significance for customers, providing them with more significant and captivating encounters. Customized marketing initiatives based on real-time location data boost customer satisfaction and engagement, which in turn boosts advertising campaign conversion rates.
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- Market Coverage
- Market number available for – 2025-2031
- Base year- 2025
- Forecast period- 2025-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Location-based Advertising Market Report Segment
By Type
- Geo-targeting
- Geo-fencing
- Beaconing
- Mobile Targeting
- Geo-conquesting
By Advertising Type
- Push
- Pull
By End-User
- Retail and E-commerce
- Travel and Hospitality
- Entertainment and Media
- Healthcare
- Automotive and Transportation
- Others (BFSI)
Global Location-based Advertising Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global location-based advertising market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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