The global liver health supplements market is estimated to grow at a CAGR of nearly 4.5% during the forecast period. Online channel is offering enormous opportunity for the growth of the market. Rising internet penetration and busy schedule have shifted the consumers’ focus on online shopping. Faster internet penetration has reported in Asia-Pacific countries, which is positively affecting the growth of the e-commerce industry in the region. As per the International Telecommunication Union, Asia-Pacific countries, such as India, China, Philippines, Vietnam has witnessed faster internet penetration. According to the Asia-Pacific Economic Co-operation (APEC), in China, there was 55.8% internet penetration which resulting 772 million internet users in 2017.
The rising e-commerce industry has led the manufacturers of dietary supplements to increase the accessibility of their products to the audience, which in turn, can support to escalate their revenue generation. Several manufacturers of liver health supplements are focusing on expanding e-commerce operations to facilitate greater reach to targeted consumers. For instance, in July 2016, Himalaya declared to increase its e-commerce business to achieve nearly $15 million targets by 2018. The company’s online sales are growing at 70% every year. In 2015, the company started selling its products on the e-commerce portals such as Flipkart, Amazon, and Snapdeal and sales with these online channels reported a 123% jump.
Amway sales growth have led to significant investments in mobile experiences and digital tools as well as innovations in products that led Amway Business Owners (ABOs) to attract and retain more customers. This comprises supporting more social and e-commerce selling, personalizing more nutrition and beauty products and connecting additional products with online experiences. The investment outcomes in e-commerce are most apparent in China. For instance, in 2018, mobile orders contributed 70% of Amway China sales.
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Global Liver Health Supplements Market- Segmentation
By Product
- Vitamins and Minerals
- Herbal Supplements
- Others
By Dosage Form
- Capsule
- Tablet
- Powder
- Liquid
- Others
By Distribution Channel
- Online
- Offline
- Specialty Stores
- Supermarkets and Hypermarkets
- Others
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